The campaign #bademantelchallenge

In Germany, around 1.8 million people are affected by dementia (most of them have Alzheimer's), yet this topic plays far too small a role in society - and people with dementia far too often feel that they have to hide themselves and their condition. To this day, dementia is - quite unjustifiably - tainted with shame.

That is why the DZNE Foundation's "German Dementia Aid" endowment fund wants to give the topic of dementia a public stage and call for solidarity with people with dementia. This is the purpose of the #bademantelchallenge: for a life without dementia. Everyone can take part. Information can be found on the campaign website www.bademantelchallenge.de.

Linked to this initiative is a call for donations and more private commitment, because research needs financial support - beyond basic government funding - in the search for effective therapies.

The campaign starts on September 1.
The highlight is the week around World Alzheimer's Day on September 21.